According to this study, the beauty industry is expected to reach a market value of $805.61 billion by 2023. And looking at the upward trend induced by the pandemic on the beauty industry, it could even be higher than that.
What if there was a way for you as a business owner in the beauty industry to have a piece of that pie, meet your clients’ need, have them coming back for more, and increase your ROI; you’d want to know, wouldn’t you?
Well, everyone wants to look and feel good. No wonder the beauty industry is booming. But this also means that competition is stiff and it takes special effort to stand out and survive long enough to reap the rewards of your investment as a business owner in this industry
So, how do you do it?
After building your brand and ensuring that you only offer quality products, the next step is to market your business. And the secret is in doing it online. This is where everyone is. It allows you to reach as many people as possible and convert them into clients.
This is how you do it right:
If you are going to sell online, then you need a solid online presence. Nothing does this better than having a website. This is where your potential clients will come to view your products and services, understand the benefits they will get from using your products, and even make orders.
The online market is active 24/7, and if done right, your website will do the marketing for you even as you sleep. You can use it for advertising your brands by setting up landing pages that convert. You could also showcase testimonials from your happy clients to solidify trust and display real value.
In short, this is the face of your business, and it can double up as your marketing expert by continually attracting and converting clients for you.
Did you know that 81% of women often buy items they’ve seen on social media?
Almost everyone is on social media, but there’s a catch!
You have to identify the persona of your target audience first. Find out where (which social media platform) they frequent. Then create highly targeted ads, tutorials, and any content that will introduce them to your products and services.
Instagram is more appropriate for image posting, while Facebook groups are perfect for engaging your clients. (Remember not to be salesy but to offer great tips concerning beauty and help those who need help).
For Twitter, post engaging posts with the targeted hashtags to communicate to the right people who are interested in your products.
Take advantage of YouTube to post helpful videos and run QA sessions on beauty. This will advertise your brand and attract more prospective clients to your sales page.
Don't be afraid to spend on an expert to do this for you if you can't manage it yourself. After all, it’s for the benefit of your business.
Celebrities have so many followers who trust them, just like friends. Thus, if you want your company to stand out and go viral online, then you got to partner with one or more to do the work for you. Make sure to invest in training them about your product before they expose it out there.
Publish content relevant to your industry regularly to educate, and inform your consumer. This is one of the ways to humanise your brand, start conversations, and establish authority in your niche. It shows that you know what you are doing, and this goes a long way in making your prospects trust you. Eventually, they’ll want to buy from you.
You can do this using blog posts, “how-to” articles, and even buying guides. Don’t forget to include benefit-based product descriptions that’ll help them know about your product and how it is going to help them achieve their beauty and wellness goals.
Pro tip: Always remember to link this content to your products or your sales page.
Having great content on your blog is fantastic, but having a reference on authoritative websites is the best way to attract lots of traffic to your site. These webpages have many readers who have the potential to be your next customers. They only need to click on the links on your guest posts to find your business. So, be sure to publish good content and add (back)links to your page.
There you have it! All that you have to do to market your beauty business successfully. Start taking steps now.
Strapped for time? You can enlist the services of an international beauty agency to help you market your beauty on an international platform and help you achieve results faster. Either way, don’t let the opportunity pass you by. This is the best time to invest and grow in the beauty industry.