How would you like it if your business efforts in the health niche gave you the returns that you want?
Truth is, most businesses are getting lost in the maze of search engines, thanks to the increasing competition. But there’s a way to beat your competitors and stand out from the crowd. There’s a way to be seen online, to reap front-row conversions, and get the most out of your efforts.
And the secret is in using effective SEO tactics for the health niche.
While, indeed, there is a challenge and massive competition in the health industry, it turns out that with the best SEO practices, you can dramatically advance in Google’s search results and keep your position.
By simply understanding the basics of SEO and applying them, it is possible to bring a huge difference to your marketing efforts.
If you’ve been having problems with optimising your health content, it’s time to rethink your strategy. Start by learning the basics that you ought to know to improve your health website for search engines below:
At the beginning of your page, there should be great and compelling title tags and meta descriptions. The title tag is the clickable headline which appears in search engines (and also on the tab of the browser when the page is opened), while the meta description is a summary of the page or article appearing below the title tag in the search results.
Your SEO strategy cannot be effective and complete without the use of keywords in the meta descriptions and title tags.
Why? They give visitors a quick clue and insights about your health content.
Besides, potential visitors also decide whether to continue reading or rather click on a different article, based on your titles and descriptions.
The use of keywords is the backbone of SEO. Therefore, create your pages while making use of the right keywords, and keyword targeting strategies. Build your content around them, but, of course, without stuffing or inserting them just anywhere. It needs to be natural or organic; otherwise, search engines will notice what you are doing and flag your site.
Note that there are different types of keywords. Common types include exact match keywords, phrase match keywords, short tail, long tail, branded, and head keywords. Your choice of which type to use depends on what you want to achieve.
Here’s another secret! Health content looks great with image illustrations. They make your content easy to read, captivating, and memorable.
Besides, when used appropriately, images contribute to your website’s overall SEO and traffic. So as you focus on keywords, spend some reasonable amount on optimising your images using captions and tags.
Some of the best image practices that you can adopt include, but are not limited to, the use of the right file formats (usually JPEG or PNG), compressed images, and use of alt texts. With that said, note that images are only useful if users need them and can understand them.
Caution! Even before reading in-depth, the first impression that visitors get from the first sentence they read matters a lot. It determines whether they are going to continue reading or hit the “back” button right away.
It’s, therefore, important to provide high-quality and useful content. Use easy language, correct grammar, and organise the content, so it’s easy to read. Also, make it effortless for visitors to navigate on your site from one page to another.
You can create the best content, optimise it for search engines, and have the best pages, but if your website is not secure, visitors will leave.
Why does this matter? Well, no one wants to make their private information public. Also, for some health topics, privacy is a must! To keep your visitors safe, make sure that your website is secure.
How do you secure it? Enable HTTPS protocol on your website. It helps in keeping away intruders from stealing information and interfering with the interaction between your website and visitors. You can also use SSL encryptions on your pages for tighter security.
Undoubtedly, SEO is more important now than ever before, irrespective of your industry. You no longer have to advertise and wait for people to visit you. You can meet them online by being exactly where they look - the first pages of search engines. Invest in SEO and build your health brand online!